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7 lead-gen strategies to ignite your real estate business in 2026

USA Real Estate News-Inman - 15 hours 38 min ago
If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how.

What Liquid Death and E.L.F. can teach agents about standing out

USA Real Estate News-Inman - Sat, 2026-01-17 05:00
As feeds get noisier and platforms more unpredictable, the brands that stand out are taking risks. From Liquid Death and E.L.F.’s culture-first approach to shifts in discovery, AI and visual storytelling, the real advantage is clarity — not scale — and a point of view audiences can recognize and trust.

Building a digital profile that works: Now Streaming

USA Real Estate News-Inman - Fri, 2026-01-16 14:43
Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights.

Market Momentum: December Sees a Resilient Finish

USA Real Estate News-RISMedia - Fri, 2026-01-16 14:17

According to the Institute’s January 2026 Luxury Market Report the luxury real estate market in December delivered a decisive and confidence-building close to the year for North America’s luxury real estate market—one that challenged seasonal norms and reinforced the sector’s underlying strength. For luxury real estate professionals, the final month of the year offered valuable insight…

The post Market Momentum: December Sees a Resilient Finish appeared first on RISMedia.

Anywhere Brokerage Execs React to Compass Deal With Measured Optimism

USA Real Estate News-RISMedia - Fri, 2026-01-16 14:03

On January 9, the residential real estate industry was rocked by the early closing of the Compass/Anywhere merger, a deal announced in September of 2025 and not expected to close until the end of this year. While speculation continues regarding just how the mega acquisition managed to close so quickly—catching even Anywhere executives and top…

The post Anywhere Brokerage Execs React to Compass Deal With Measured Optimism appeared first on RISMedia.

Mortgage Mix: Rate Lock-In Effect Might Be Sunsetting

USA Real Estate News-RISMedia - Fri, 2026-01-16 13:31

Editor’s Note: The Mortgage Mix is RISMedia’s biweekly highlight reel of need-to-know mortgage-industry happenings. Watch for it every other Friday afternoon. – Mortgage rates have, as of the week of January 12, 2026, hit their lowest level in over 3 years: the 30-year fixed rate mortgage came in at an average of 6.06% while the…

The post Mortgage Mix: Rate Lock-In Effect Might Be Sunsetting appeared first on RISMedia.

Report: Affordability Expected to Improve for Major Markets

USA Real Estate News-RISMedia - Fri, 2026-01-16 13:28

As mortgage rates have hit their lowest level in over three years, expectations of reaching a more affordable market in 2026 have grown dramatically. On this optimistic track, a new Zillow analysis states that mortgage payments should be affordable by year’s end for several major markets, the most since 2022. In the case of the…

The post Report: Affordability Expected to Improve for Major Markets appeared first on RISMedia.

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