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A Brand That Supports, Agents That Shine
Above: Jim Sparkman and Mark Farrow Jim Sparkman Principal Broker/Owner Mark Farrow Broker/Owner HomeSmart Realty Group Salem, Oregon https://homesmart.com/real-estate-office/oregon/salem/56-homesmart-realty-group Region served: The Pacific Northwest Years in real estate: Jim: 21; Mark: 30 Number of offices: 6 in Oregon, Washington and Idaho Number of agents: 298 What does HomeSmart’s new brand mean for your brokerage, and…
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5 Ways to Bring On and Bring Out the Best Professionals to Your Brokerage in an Era of Change
Change in the real estate industry is everywhere and increasing in speed. We have heard for decades that these changes will replace the professionals in real estate transactions. The truth is, there are only two constants in real estate; change will continue happening no matter how hard you try to stop it and real estate…
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Zillow Becomes the Official Partner of Major League Baseball
Zillow® has announced a multiyear partnership with Major League Baseball (MLB), becoming the official real estate and home rentals marketplace partner of MLB. The agreement spans the baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations, the company stated. “Baseball is one of the…
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Judge Pumps the Brakes on Zillow Class-Action RESPA Lawsuit
A federal judge in Seattle has paused the discovery process in a high-stakes class-action lawsuit against Zillow, and gave at least some signal that the case could get tossed in its entirety relatively soon. U.S. District Judge James L. Robart granted Zillow’s request to pause discovery on March 23, halting all fact-gathering in the case…
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Spring Market ‘Regaining Its Confidence’—but Hesitation Is Still Winning
A new survey from Zillow finds a striking reversal in market dynamics: by the fourth quarter of 2025, 51% of agents said market conditions were favoring buyers, the first time that had been true all year. From this same time last year, inventory is up 5%, the monthly mortgage payment on a typical U.S. home…
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What today’s buyer really wants (and what that means for agents)
Kamini Lane on Bringing Agent-Tuned, ‘Customer-Obsessed’ Leadership to Coldwell Banker Realty
Kamini Lane has been a leader at some of the largest real estate brokerages in the industry, and her career journey has currently culminated with an as-of-now three-year stint as president and CEO of Coldwell Banker Realty. In 2025, she restructured Coldwell Banker’s executive leadership team to prioritize leadership from real estate professionals working in…
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