Happy New Year and welcome to the new CRD Connect column! We have broadened the scope of this space to serve agents at all stages of their careers and highlight the vast library of educational opportunities that the National Association of REALTORS®’ (NAR) Center for REALTOR® Development (CRD) offers.
January offers a fresh start, so set your business up for success in 2022 with a bit of planning now. Whether your aim is to grow your client base or secure more listings, knowing your objective will help you formulate the best path to achieving your goals. If you’re unsure of where to start, consider the following to unlock new levels of success in the coming year.
Goal: Secure More Listings
If you’re aiming to lock down more listings, there are a few strategies you can leverage to achieve this goal over the next year. You may want to try:
As a real estate agent, you spend a great deal of time soliciting to build your roster. The goal is generally to garner clients that will give you repeat business—and good word of mouth. As such, the thought of ending a client relationship may seem unfathomable. However, success—for both you and your clients—depends on a solid working relationship.
A report from Harvard University’s Joint Center for Housing Studies (JCHS) is shedding new light on the country’s rental market, which faces a crisis in supply and affordability as properties shift from individual landlords to institutional investors, and the gap between low and high-income households—as well as families of color and white families—expands.
The study found demand for rentals, similar to the demand for homes, spiked in 2021, dropping the vacancy rate for apartments to its lowest level since the 1980s at just under 6%.