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Redfin spices up Super Bowl Sunday with $1M home hunt

USA Real Estate News-Inman - Thu, 2026-02-05 11:40
The Super Bowl LX-adjacent game will prompt Redfin app users with six clues starting around 8 p.m. ET on Sunday to locate and win a $1 million home featured in a Rocket and Redfin commercial.

Staying authentic while getting found in the new era of AI search

USA Real Estate News-Inman - Thu, 2026-02-05 11:33
At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client.

CMOs advise: Don’t let artificial intelligence ‘replace’ your voice

USA Real Estate News-Inman - Thu, 2026-02-05 11:20
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology.

Prosperity Home Mortgage brings on first-time buyer platform Foyer

USA Real Estate News-Inman - Thu, 2026-02-05 09:00
Through the partnership, Prosperity Home Mortgage will make Foyer's homebuyer savings tools available as a resource for prospective first-time homebuyers.

Ryan Serhant: Real estate’s future is SERHANT. vs. Compass — and I’m ready to win

USA Real Estate News-Inman - Thu, 2026-02-05 04:45
During his latest Inman Connect New York appearance, SERHANT. founder and CEO Ryan Serhant discussed artificial intelligence, generational real estate trends and why his brokerage is Compass's biggest threat.

Nykia Wright says NAR is a ‘base camp’ for real estate

USA Real Estate News-Inman - Thu, 2026-02-05 04:45
During an appearance at Inman Connect New York, NAR CEO called for keeping the organization at the center of the industry while not competing with brokerages and members

How real estate teams work (and what new agents need to know)

USA Real Estate News-Inman - Thu, 2026-02-05 04:00
A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it.

Are you all-in? Why commitment is your competitive advantage

USA Real Estate News-Inman - Wed, 2026-02-04 19:49
Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything.
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