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Forget scripts. Authenticity drives real estate marketing results

USA Real Estate News-Inman - Thu, 2026-04-09 16:01
Expert Meriam Mellal says that as trust becomes harder to earn, authenticity becomes agents' most valuable marketing asset.

4 Reasons You Need Cash Buyers in Your Network

USA Real Estate News-RISMedia - Thu, 2026-04-09 15:37

Forget the outdated notion that every homebuyer is tied to a 30-year mortgage. In fact, data from the National Association of Realtors® (NAR) shows that all-cash sales surged to 29% of the market by late 2025.  A cash buyer is simply an individual or entity with the liquid assets to purchase a property outright, bypassing…

The post 4 Reasons You Need Cash Buyers in Your Network appeared first on RISMedia.

Home Price Growth Continue to Moderate, But Trends ‘Divided’

USA Real Estate News-RISMedia - Thu, 2026-04-09 15:35

Home prices continue to moderate in a sign of better times ahead for the housing market, providing some relief to buyers seeking better affordability, according to the latest data. Cotality’s Home Price Index for February found that home prices saw only a 0.5% year-over-year growth, and saw a 0.16% fall from January. The report found…

The post Home Price Growth Continue to Moderate, But Trends ‘Divided’ appeared first on RISMedia.

6 in 10 Parents Are Helping Their Kids Buy Homes, Survey Finds

USA Real Estate News-RISMedia - Thu, 2026-04-09 15:31

The “Bank of Mom & Dad” is playing an increasingly powerful role in the next generation’s path to homeownership. A new study released today by Veterans United Home Loans shows about 6 in 10 parents (59%) have provided or plan to provide financial assistance to help their child buy a home. The survey by the…

The post 6 in 10 Parents Are Helping Their Kids Buy Homes, Survey Finds appeared first on RISMedia.

My move-up moment: Raising your hand to lead

USA Real Estate News-Inman - Thu, 2026-04-09 15:14
Taking on the challenges of leadership makes you a real estate professional instead of a real estate participant, Sean Shariati writes.

After years of powering real estate, the MLS faces its biggest challenge

USA Real Estate News-Inman - Thu, 2026-04-09 15:03
Cooperation among brokers in a shared marketplace remains one of the most powerful ideas the real estate industry has developed, broker-owner Dennis Norman writes.

If real estate agents don’t matter, why are FSBOs at an all-time low?

USA Real Estate News-Inman - Thu, 2026-04-09 14:43
Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives.

What to Double Check in an AI-Generated Listing Description

USA Real Estate News-RISMedia - Thu, 2026-04-09 13:36

The average real estate professional has embraced using AI technology in their business, with the National Association of Realtors® explicitly endorsing its use for “repetitive tasks.”  One of the most repetitive tasks you can probably imagine is creating listings. The photographic parts of listings have been central to AI discussions. AI-assisted virtual staging has taken…

The post What to Double Check in an AI-Generated Listing Description appeared first on RISMedia.

Remodeling Market Sentiment Remains Positive, Despite Slight Dip

USA Real Estate News-RISMedia - Thu, 2026-04-09 13:35

Despite an overall feeling of negativity across the housing construction industry, with builder sentiment still in negative territory as of late, the remodeling market persists in its positivity, according to the latest data from the National Association of Home Builders (NAHB). The NAHB/Westlake Royal Remodeling Market Index (RMI) reported a reading of 62 (with 50…

The post Remodeling Market Sentiment Remains Positive, Despite Slight Dip appeared first on RISMedia.

Rates Ease Following Mideast Ceasefire

USA Real Estate News-RISMedia - Thu, 2026-04-09 13:28

‘In a holding pattern’ is how economists are describing the spring market moving into April, with more policy stability and conflict resolution needed to move buyers and sellers back from the sidelines.  The average mortgage rate ticked down 9 basis points to 6.37% this week, down from 6.46% last week after several weeks of increases,…

The post Rates Ease Following Mideast Ceasefire appeared first on RISMedia.

Judge Denies HomeServices’ Parent Company Bid to Avoid Commission Litigation

USA Real Estate News-RISMedia - Thu, 2026-04-09 13:26

In the Gibson v. NAR commission lawsuit (the largest and first Burnett copycat) before Judge Stephen R. Bough in the Western District of Missouri, Berkshire Hathaway Energy Company (BHE)—parent company of HomeServices of America (HSA)—just had the court deny their request for summary judgment. BHE first filed a motion for summary judgment on March 4,…

The post Judge Denies HomeServices’ Parent Company Bid to Avoid Commission Litigation appeared first on RISMedia.

While Inflation Data ‘Meets Expectations,’ Iran War Still Looms Over Economy

USA Real Estate News-RISMedia - Thu, 2026-04-09 13:03

As the eyes of many are on the Federal Reserve, eagerly looking forward to the first rate cut of 2026, the market has been awaiting the latest inflation data to help fill in some pieces of the puzzle ahead of the next Federal Open Market Committee (FOMC) meeting this month.  While inflation came in largely…

The post While Inflation Data ‘Meets Expectations,’ Iran War Still Looms Over Economy appeared first on RISMedia.

The Fed is putting rate hikes back on the table. Here’s what that means for agents

USA Real Estate News-Inman - Thu, 2026-04-09 10:55
Some policymakers raised the possibility of rate increases if inflation proves more stubborn than expected.

Michael Valdes on consolidation, profitability and what real estate agents must do next

USA Real Estate News-Inman - Thu, 2026-04-09 10:44
The CEO of LPT International shares insights on consolidation, profitability, and growth, and how Inman’s advisory board is shaping the Inman Connect San Diego agenda.
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