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As people continuously rely on digital platforms in the age of social media, new careers have found their way into the market. These new careers have ramifications in real estate, as it opens up new avenues for home shopping—and new ways for agents to build their business. Digital platforms designed to share and spread content…

The post A New Client Niche: Luxury Agents Speak on Home Shopping With Content Creators appeared first on RISMedia.

Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now.

Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes.

The National Association of Realtors' monthly report showed that homebuyers are still a bit crippled by economic uncertainty, and recent mortgage rate drops have mostly only spurred refinance activity.

Why London families are trapped in their first homes  The Telegraph

Pending Home Sales  National Association of REALTORS®

Irish racing tycoons sell Barchester Healthcare to US giant Welltower for £5.2bn  Business Matters

All types of paranormal spirits or energies can surface within a home, Shari DeBenedetti of "Ghost Hunters" told Inman. But if agents encounter them while trying to sell a listing, there are solutions.

On this episode, former Realtor.com CEO and 50-year veteran Allan Dalton explains why words like "past client," "listing agent" and "comps" are killing your value and offers smart replacements.

Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes.

For Toronto homebuyers, more power brings hard choices  The Globe and Mail