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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how quickly that can change.

‘I ran out of real estate at the end’ – Ireland’s Cian McPhillips reacts to World Championships near miss  The Irish Independent

McPhillips laments 'running out of real estate' but World fourth brings pride and new hunger  Irish Examiner